Explainer

Surveys turn opinions into outcomes.

A survey is a structured set of questions that collects feedback from people. Done right, it’s the fastest way to learn what customers need—and what to fix next.

What is a survey? See the respondent journey
0 responses simulated below
Live demo: response rate

As people answer, response rate rises in real time.

Invited 0
Responded 0
Response rate 0%

What is a survey?

It’s a conversation at scale. Ask clear questions, collect structured answers, and analyze patterns to guide decisions.

Purpose

Start with a goal: improve onboarding, reduce churn, validate a feature, or measure satisfaction (NPS/CSAT/CES).

Questions

Mix scales (1–5, 0–10), multiple choice, and open-ended prompts to balance measurability with nuance.

Distribution

Reach respondents in-app, by email, or via link/QR—wherever feedback is most contextual.

How it works with respondents

From invitation to insight—what people see and how their answers become signal.

1

Invite

People receive a short, timely invite aligned to your goal.

2

Answer

They respond on any device in under two minutes.

3

Analyze

Scores, themes, and sentiment update in real time.

4

Act

Insights route to owners; follow-ups close the loop.

How surveys help brands improve

Turn feedback into focused roadmaps, faster fixes, and measurable lifts.

0% faster issue detection
0 themes auto-grouped
0-pt NPS lift (example)

Auto-grouped themes and real-time alerts mean your team fixes what matters without digging through every response.

Start learning from users

Before Manual

  • Anecdotes drive roadmap
  • Slow, quarterly research
  • Fragmented tools

After Signal-driven

  • Data-backed priorities
  • Continuous discovery
  • One place for insights

Example themes

As responses arrive, themes light up. Click to toggle.

Select a theme to see a suggested action.

FAQ

How long should a survey be?

Keep it under 7 questions where possible; completion rates drop with length. Make every question earn its place.

How do I get quality responses?

Ask at the right moment (in-app after an action), write neutral wording, and offer reciprocity (e.g., “We read every reply”).

What about privacy?

Aggregate results by default, redact PII, and only collect what you intend to use. Offer anonymity options when appropriate.